Ali Sajwani on How DAMAC Hospitality Stands Out in Dubai’s Competitive Luxury Market
Key Differentiators: Personalized Service, Memorable Experiences, Strategic Partnerships
Ali Sajwani, Managing Director of Operations, Finance, and Hospitality at DAMAC Properties, shares insights with Economy Middle East on how DAMAC Hospitality is carving its niche in Dubai’s dynamic hospitality sector and expanding globally.
What Sets DAMAC Hospitality Apart in Dubai?
In Dubai’s crowded luxury hospitality landscape, DAMAC Hospitality differentiates itself by creating unforgettable experiences that go beyond traditional luxury. According to Ali Sajwani, it’s not just about opulence; it’s about crafting personalized moments that leave lasting impressions. By combining innovative concepts with evolving guest preferences, DAMAC continues to lead the market with exceptional service and distinctive atmospheres.
Overview of DAMAC Hospitality’s Portfolio
Currently, DAMAC Hospitality manages 10 hotels under premium brands such as Radisson, Paramount Hotels & Resorts, Rotana, DAMAC Maison, Aykon, and the upcoming Maldives resort operated by Mandarin Oriental. Overseeing more than 6,000 serviced apartments, DAMAC serves a diverse customer base including high-net-worth individuals, business travelers, and leisure tourists, always aligning its services with evolving market expectations.
The Ultimate Luxury Lifestyle Experience
DAMAC Hotels & Resorts deliver the “ultimate luxury lifestyle experience” by blending architectural brilliance, top-tier amenities, and ultra-personalized service. From remembering guests’ milestones to curating custom experiences, every property consistently offers precision and a human touch that turn luxury stays into lasting memories.
Strategic Role of Hospitality in DAMAC’s Revenue Diversification
Since entering the hospitality industry in 2011, DAMAC has strategically expanded its portfolio to complement its real estate business. From the Trump International Golf Club to Paramount Hotels, DAMAC’s hospitality sector has become a key revenue driver, helping the company diversify beyond residential and commercial projects and reinforcing its brand equity.
Future Expansion Plans
DAMAC Hospitality is focused on expanding into high-demand premium destinations globally. With Dubai’s tourism numbers growing rapidly—over 1.94 million visitors in January 2025 alone—the timing is perfect. Internationally, the hospitality sector is seeing a 6.1% CAGR, offering immense opportunities for DAMAC to redefine luxury living worldwide.
