HP has been at the forefront of integrating AI into its products as it seeks to provide cutting-edge capabilities to today’s workforce.
Its latest product lineup of AI PCS includes the HP EliteBook X Flip G1i, HP EliteBook X 14-inch and HP OmniBook Ultra Flip. The devices come with AI-powered processors, security features and collaboration tools.
Speaking to Economy Middle East at HP’s ‘Future of Work, leading a new era’ event, Cory McElroy, vice president – commercial product management at HP, highlights how AI-enabled laptops will improve productivity even as they balance performance with increased power consumption.
What are some of the upcoming products at HP, particularly in terms of AI-enabled laptops? And what does the lifecycle of these laptops look like?
We’re in the early stages of launching our next-gen AI-enabled laptops. Recently, we introduced advancements with Qualcomm Snapdragon, AMD, and Intel processors. These developments are setting the stage for 2025, where we’ll see diverse price points and form factors. Our focus is on making interactions with PCs more natural, such as through voice commands and improved inking capabilities. We strive to ensure longevity in our products. Typically, commercial PCs have a lifecycle of about three to four years, and even older systems remain quite capable. However, AI is accelerating the need for updates. Our latest products, like the Copilot Plus PCs, have robust NPU capabilities with room for growth. The ecosystem around AI is just starting to leverage these capabilities, so users will see ongoing innovation in their current devices.
